Produce & Star In How-to Videos.

Got know-how? Of the many thousands of mini-movies available on the Web, few are more popular than the instructional video, according to officials at Metacafe, a video hosting site that sees 30 million unique viewers each month. Of the top ten successful contributors in Metacafe's Producer Rewards program, seven produce how-to videos. (Topics include how to make a tomato glow and how to turn a laptop computer into a popcorn maker.)

Video contributors earn $5 for every 1,000 times that someone watches their video. Average contributors make between $250 and $500 per month, while above-average earners make upwards of $2,000 per month, according to officials at Metacafe.

Instructional videos tend to have more staying power than entertainment videos because those who use them are likely to refer to them repeatedly. "A video on how to change a diaper will hold its value longer than a comedy skit," says Jason Liebman, CEO of Howcast.com, a new how-to video site that pays freelance producers $50 per video up front, plus a 50/50 revenue share after the video crosses 40,000 views.

Metacafe's top earner, Kip Kedersha (a.k.a. Kipkay) has made more than $110,000 posting how-to videos on the site, ranging from geeky cool (how to make spy sunglasses) to highly practical (how to double your gas mileage.) He spends very little on production costs.

"I don't need a cast or crew," says Kedersha, who now makes his living producing how-to videos for Metacafe, Howcast, and several other Web sites."It's pretty much been me and the cats and the dining room table."

Kedersha's most popular video, which teaches viewers how to turn a Minimag flashlight into a laser pointer, has earned him $10,460 and counting. "People just like to burn stuff," Kedersha says.

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Article source: http://www.informationweek.com/news/global-cio/smb/showArticle.jhtml?articleID=210002922&pgno=1